It is surprising how many people can’t clearly, concisely, and interestingly convey what they do for a living.
Also, it is equally challenging for them to discuss what they want to achieve with respect to their career goals.
When dealing with recruiters, human resources, and hiring managers it is imperative to craft, develop practice and implement an effective and captivating elevator pitch.
The elevator pitch is a term used to describe yourself, your business or project in a brief amount of time as if you are in an elevator with a client or hiring manager.
You have one minute or less to sell yourself.
I recognize that it may sounds crass but that is the nature of business. Hiring managers don’t have the time or patience to decipher your story. You need to help guide them to who you are, why they should hire your and how you will be a great addition to the company.
Think of commercials. The car brand or burger joint needs to effectively communicate their message and sell you on the product on television within 30 seconds to one minute while simultaneously competing for your attention already preoccupied with Facebook, Twitter and Instagram , your wife and kids. In politics this is referred to as talking points. Good politicians are able to captivate you with their message and sell you on their platform within the tight time allocation on CNN, MSNBC or FOX while five people are yelling over them.
To many this does not come easily.
Most people are uncomfortable marketing and selling themselves. Too bad, you have to learn.
First analyze what are your strengths and how they can be applied in the role you are interviewing for. It is beneficial to have several bullet points. When it comes to interviews, your elevator pitch needs to deliver a clear message with excitement, motivation and enthusiasm while addressing the firm’s needs.
– I am responsible for XYZ
– I am an expert in ABC
– I would like this job because of 123
– You should hire me because I could help your firm achieve ____
You are framing who you are and why you are the right person for the job. You may then elaborate on the core message as the interviewer asks more questions.
The best way to improve is to practice. Practice out loud in front of people. Please don’t do it in your mind, it never comes out as good as it sounds in your head.
Practice until it is second nature.
Then in interviews you can effortlessly tell your story in a captivating way.