Rolls-Royce, Bentley, Lamborghini and Maserati have long histories of building high-end, exclusive cars for wealthy clients. All four, though, have introduced SUVsin recent years to help claim their share of the rapidly expanding market.
It’s working. The Rolls-Royce Cullinan, Bentley Bentayga, Lamborghini Urus and Maserati Levante have all been triumphant successes for their respective brands. So successful, in fact, that Aston Martin and even Ferrari are working on launching their own high-riders.
Of course, luxury SUVs themselves aren’t new. Land Rover, Jeep, and even Porsche have all offered well-equipped, comfortable offroaders for over a decade. But now, ultra-exclusive SUVs are reaching into the highest price tiers and even outselling their sedan and coupe counterparts.